Vedrana Cetina, PhD.

I work with coaches, consultants, educators, and thought leaders who are building businesses around their ideas and expertise. When the vision grows faster than your capacity to carry it, I help bring clarity and structure so important work keeps moving and you’re not left holding everything alone.With the right support, growth feels steadier and less chaotic.

When Growth Outpaces Your Structure

You’ve built something meaningful. Your expertise drives demand. Your ideas create impact. Your audience is growing. And yet, behind the scenes:• Important projects compete for attention
• Books and courses stall mid-way
• Content becomes reactive rather than strategic
• Decisions pile up without space to think clearlyYou’re carrying more operational weight than you should. Growth is happening, but it feels heavier than it needs to.That’s usually the point when founders look for someone they trust, someone who can think and work alongside them.

How We Work Together

As growth brings new layers of responsibility, I step in as a strategic partner inside your business. You remain the voice, the expert, and the leader. I help steady what feels scattered and move important work forward.My support ensures that:• Ideas are sharpened before they become commitments
• Priorities are chosen deliberately rather than reactively
•Systems support your growth instead of slowing it down
• Key initiatives move forward with focus and follow-throughI’m here to help growth feel manageable and less overwhelming.

My Background

My academic background (Ph.D. in Humanities, M.A. in Philosophy, B.A. Honours in Psychology) shapes how I think. I look for patterns, question assumptions, examine the evidence, and pay attention to what holds things together.For over a decade, I’ve worked with coaches, consultants, educators, and thought leaders as their businesses expanded. Much of that work has been about making sense of complexity and turning it into something that actually works.

Let’s Talk

If you’re looking for thoughtful, steady support behind the scenes, let’s talk.Book a 20-minute conversation and we’ll see whether working together feels like the right next step.

For all other inquiries, please use the following form:

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Thank you for contacting me. I will respond to you within 24h.With gratitude,
Vedrana Cetina